How to avoid turning the luxury brand into a commodity
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"0f08112b66376425019dee97ee1a100d","s":"4559c6c3aa5594a9"}
