How to avoid turning the luxury brand into a commodity
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"ff4794ec9e54cfca5eed7b7526c86e2f","s":"91c87b864b3c6c4e"}