How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"1fd27acfee7aa2856c210c89fc1a68cc","s":"4dbfc58275e3cc18"}