How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"ff8591a1e980679a5d5efa8b2ef8c08e","s":"753cd30902625310"}
