How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No Comments{"ct":"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","iv":"0cb7b62f57dbc76891c9a8f4b442560e","s":"4807cab4773bd79e"}