How to avoid turning the luxury brand into a commodity
Posted By Kayla Hutzler On In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"e4e5ea5c2d35ad42463fb2194556a3f1","s":"e79d91ab5708478f"}