How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"e1c0411d8f5cc97eb1dfd4d8c5198c40","s":"5d676e7613cdbd05"}