How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"5e2b7a19733b0e6522a9ac5cd9955124","s":"838a9a23d7abd2c8"}