How to avoid turning the luxury brand into a commodity
Posted ByKayla HutzlerOn In Advertising,Apparel and accessories,Consumer packaged goods,Featured,Marketing,News,Retail | No 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","iv":"68f8937689cac2d9e40fc66799bf69bd","s":"5a54682bfe212f52"}