How to best match celebrities and brands
Posted ByNancy BuckleyOn In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"e7d05181f6a7a1d082b3b13477da4360","s":"ffd1b58e3f199b5b"}