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How to build a better Android shopping app

Posted By Staff reports On In Automotive,Consumer electronics,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Mobile,News,Travel and hospitality | No Comments

 

By Staff reports

H&M's Android app
While  iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.

Retailers can take a cue from eBay, whose app engages consumers more on Android than on iOS, and consider each device's menu and navigation setup to create a better experience for Android users. Retailers need to spend time learning about typical Android users to cater the shopping experience to the different devices and audience.