Olga Pancenko is chief operating officer of Perrin Paris
How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"238be9c7e5a68e7485b9d2e53eb7f0ee","s":"375ebd3c6a8b8135"}