How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4b543c61c6294433101881b9185dee7a","s":"bfba64b6ef077507"}
Olga Pancenko is chief operating officer of Perrin Paris