How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a52a0fb40be15af38c81b11c20840c37","s":"9e12c33ba2e4f36a"}
Olga Pancenko is chief operating officer of Perrin Paris