How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b7364f80a16b6de74b02e06af017ef87","s":"a4d1d0e08f04e911"}
Olga Pancenko is chief operating officer of Perrin Paris