How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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g4C6VJ0Y8u3fVINY9k8wKt66ZWGg0dGNwHNW8hI2pHtI2+xSvKtL\/oyQU5PNnAu\/1gIh62+7eURGMFYXiRAcXyjrfdgtgJy36mV3DgUwJFPmmir5Syqhv1uYV2pbcABQOKtJTMnogHHNMOLdUOiHjnv9Zm6L94yhrQLV9XG3zA85K+KYTxLhQxYl3gCABqJzfHj3Ao7v92r5a6aiZmE85\/rTErgVfpCU9VTRiKs\/LEOzoiYgoNmBtOHY84fhHniEWIoii1sWIDPJ+eojFYock4NqZNcvHq7+egXlQ9MVn1\/olKTiXLi4ZTmDZPdxtXgDFllVJLI74k6NA+BgUFHSejDda3jE\/43m8BImNrzTWs8R8+t1NsRfL09O\/yaVe\/u3sPs+QRqcD\/GAgU42GVfMbO3rck0nZlKh3DhNhozzpa0tKkFuE1YKTbvFL75pwM7iVZeso4u4tLEhJ7tVx8CsW5u3U1SrDhho4A5oMbN0leYqfphthz7BNGWtZ55rLoCEiyPFliWaXZh2\/xeacD6CT191wr39YQTsm65VP3esVeFkhYnd32SXyhNv\/ZFZNm2FM3dnpWYf03Nr3dsS0aA0RcPFTizfkht5RbqcPrOIeXVuVVLR9PweMSIDSw\/q5A5ibd9mmSQ\/lYdkvl10ikCEXE5J1WU3mKOHlZT0JBwv2C9L2Ixve6OQq27xmFUzPWArM36iXhbIfLIQGkacvMpsXZtTNX9g957\/aj71x0OnOyR5B1pNmcAoUKN6LR42FwQy+tjQ\/LR25hm4SYaMxvmKbxarCYgRor6f\/3qy0t\/IGQwTwh7LRytGP2bAWpoS5VKMcPJXQ3KzEnzFbHqiVtXhIPOJXaxzcC7xvtl7H43s\/9TIBWYKZGqzIJAwLq1jg\/IHfqEtfMvWTSAQe0Xz5z168qdp0zfQ1wFZhIDufmPpJFnzFBT51iP+2ra+75wnIkdv6aEBAJBLTx93Hd+jbVCJOEWRBNTdE0qSSP6SaF+rQeVBr6ow2peLs8XfDwLxQjPpSNf5nGrW0E56npILm7bvU8Xj0L\/dU1WRy3X3prZ+yLO6UsXMEpfDGsO55Vvv2+ZJoSJVPdWD+E\/wpzW2EVZNpbal+NbSSMuStJE\/kz12Mw9DoPONI40vQXXYr\/nzGSNp3HbQoTCYE\/9XFE75vTurSAfZGfT4VTaOmzktct96L+\/qEdV4cu3VN3+tGCNiziQC9fKf3t7usqXnfKuXC0KkERLnRcWDR5\/PpSHWalAC\/PSgkkr29K35jtVT+KXxB2KQxbIwpA8LUhW5l8AGAqvdb9MeA3upSwgDEKWWPSNCitvPe4XXEs82TuG0MpiCCv7HC\/M3hXHTs2VMMVb3xZXpkiFI4NSWK2ItycZExfQ9Tl09UC3AyXcu0l+Hjc7AYW1oldU983EkMtVFSYn1Sg2ogy\/wSxrmgao+XiJfBNWHa0e6UlQLaLojKkrLDhgx+cxyG51puZEkJW0UShI6q8ivuBFGB2Kfa2WqSMw16rddFjsoN+zsh4vmXCTehc\/TgEqsGBGUTCnl9wIkfHZmf1TsJoN5KTq91xKQN8n8QnQ5RfFKheuYepcQFsCgzesch7lT2u28iKuyU9zqSg6drUgC+tFmz9KeYRHqzsQe78CvOXccEHvp+tujXOZ\/rGbbOpTT8uV94BdgSUitgY70DPXEPMvHYPuxk\/9uxKbEJP\/klMGUdPb2VFNTAupqO1OARTa7IGp6n0uXQru5FTqDbWdjRMZKTjaBkT7frL5e7s5EpDbVvfa4NOSUJTsji42XQRO0iC7JuysMf\/R5TKECdTsXWbxDkC4JC8pvXSL2to2VIg3sUdhYdyX8ZpAZbTs8Eb5kTrY6WDvEDwQZ8fKJQBi\/jkpInlD13bURKDULdfhBpCWkm6dxgOYfrbfFXJNG6nMp4QFbLIo+PvVRMPJMP9qpIKxgpeIlB4zYh9PD\/k+oxpkuO5oiNIA8l+StUffZlMVSnbiX\/QW5el200zgoLKqH51IsHcVB2FL9Gu5Z\/LSXXnslaOENHh6PELPLgrSNlQIVFNeuexsBag1pQh","iv":"ef40843684afc80807d0bababffdfab0","s":"b4c47ea3ded65a97"}
Olga Pancenko is chief operating officer of Perrin Paris