How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a34150cb7e98e4a95f64821355ecda19","s":"593c0e48ca487650"}
Olga Pancenko is chief operating officer of Perrin Paris