How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"368e8a5b7fd4b41b4d3637f7024f9ede","s":"7eaaf26f6bdd4dd4"}
Olga Pancenko is chief operating officer of Perrin Paris