How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"288628d309319c71ac80e4ae5e593967","s":"283cf02e13530f79"}
Olga Pancenko is chief operating officer of Perrin Paris