How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ff1d4b4683b6123c452e5d72da461bfd","s":"b3c58b1f05d5d99c"}
Olga Pancenko is chief operating officer of Perrin Paris