Olga Pancenko is chief operating officer of Perrin Paris
How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"711e8837add0da0e70c1753a7e38bb42","s":"f7a82b49a8a31d39"}