How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"548df7659d377cc2003949bb7f1feeff","s":"ef063532cc9681b4"}
Olga Pancenko is chief operating officer of Perrin Paris