How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6d35eb1e9bc84e9ae9e917ea5b38c64b","s":"36f6de0d692c6d1d"}
Olga Pancenko is chief operating officer of Perrin Paris