How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fd5d3b381943fdcd9b2c9359d20b13d8","s":"f921dd94c8e5156e"}
Olga Pancenko is chief operating officer of Perrin Paris