How to build a brand that lasts a century
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3febf6db523ecc7ff868a1dc0e6bc053","s":"1b23192d5418e9c3"}
Olga Pancenko is chief operating officer of Perrin Paris