How to build an effective SMS program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"12e78393e32b5a50a0c42d1183ebe97e","s":"81ab956b7c1dc8e2"}