How to build an effective SMS program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"faf161fdf1fdaed63cb4a01e6e3f37f3","s":"b77b0bff40b97636"}
