Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
How to create successful luxury collaborations
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"628dd6e1159f16d36cac21e99c499580","s":"cd0c4d01c0473de0"}