Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
How to create successful luxury collaborations
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
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","iv":"b59e9dea457087e636ccd5140ba43f58","s":"0cff7acd912edc61"}