Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe How to create successful luxury collaborations
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe 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","iv":"a7cb64a4b65735a6e0445a29a8143fec","s":"01a0a5bd4ec8724b"}