Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe How to create successful luxury collaborations
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe 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","iv":"3d771ade97eefd56317d5b3910c9345b","s":"677d4ab00868a5b4"}