Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe How to create successful luxury collaborations
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe 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","iv":"d8c157619f49ed4a4c6174d3d81e6a19","s":"3fb772372fb4e11a"}