Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe How to create successful luxury collaborations
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe 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","iv":"f33e0d3e4506dcd198698266d9b4db67","s":"caf109a360f29a89"}