Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
How to engage luxury consumers through experiential marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"41637c0ebf5edded7847a7a2fe7d4695","s":"a2d7dc0e5fcec2ef"}