Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
How to engage luxury consumers through experiential marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
{"ct":"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","iv":"f2afd980630c22cc775f4b9f5f99c1bc","s":"c51f93dc9fde330e"}