Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
How to engage luxury consumers through experiential marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
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\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