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How to engage luxury consumers through experiential marketing

Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School

 

By Sonja Prokopec