How to help big brands navigate the new media frontier
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d5bedc5500c88387b8159c7bd67501a8","s":"de147533ea65c47b"}
