How to help big brands navigate the new media frontier
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c0b898d8f0e99a12acd99bee5fffef61","s":"f51434157641390d"}
