How to launch an effective cost-per-install app campaign
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"235b852ff9be9a24a5f67a01d8ceb697","s":"90a261ce3f709abe"}
Tom Desaulniers is cofounder and president of Go2mobi