How to launch an effective cost-per-install app campaign
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"76e6bf0fcf627bc21745bb29657f4ed3","s":"998c898d2a362f09"}
Tom Desaulniers is cofounder and president of Go2mobi