How to launch an effective cost-per-install app campaign
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b66b330d2a141caa2a66a642d4a42f2f","s":"54a926b038cdd022"}
Tom Desaulniers is cofounder and president of Go2mobi