How to make the messaging trend work for your business
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f285e1b40f8efba5ac2f016c4d2cf92d","s":"d6ae794621411dad"}