How to make the messaging trend work for your business
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d0985b79a314f16b1681849349a984b1","s":"1d7bc3711bb26136"}
Cutting to the chase