- Luxury Daily -
https://www.luxurydaily.com
-
How to market to the various kinds of luxury consumers
Posted By
a Luxury Daily columnist
On
July 23, 2015 @ 5:00 am
In Columns,Featured,Opinion |
No Comments
Akash Kaura is part of the insights team for Asia-Pacific at LinkedIn Marketing Solutions
By
a Luxury Daily columnist
By
Akash Kaura
{"ct":"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","iv":"601c602fe429b493095f77aac9ad7793","s":"65a5f363a3715c76"}