Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
How to optimize influencer marketing
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments
Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
{"ct":"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","iv":"704be0df30e733ba68c1decebec7cf41","s":"8d43a9d12ba682ee"}