Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
How to optimize influencer marketing
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments
Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
{"ct":"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","iv":"367c552d5d902a75bc558122da452182","s":"b2290dee84b67be2"}