Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media How to optimize influencer marketing
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments
Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media {"ct":"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","iv":"2693e41d56d0356dc1d5ea1a68a9fcc0","s":"44baf70deb645444"}