Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media How to optimize influencer marketing
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments
Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media {"ct":"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","iv":"96c5ffc3fa9e6520d20307797ebe60d0","s":"01bc5cdaad6392f2"}