Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
How to optimize influencer marketing
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"lSLcHFMSk+gQ28FSel++6D6IyDVsV\/XFRCUviacrol+krO6\/QJ+rCWE8lIWhiIFHii7R3hlyd2i\/rhvu1h+FWmpiKAd27xdNJFb1rMaUS57L69c0bORBf7IH3zxsgDJTUH9YMNdtbgmE0PuOxkt8FztITyZqzgaSaHD5uws2ESJe354nwxQt7ca1reqtH1O2s\/Wpa4Piqut3B7pA01SCQX+jkLYbh+0Au58p9l1MKQc4Q1x6bTuIzGUfPrW9d9e\/90\/U2HbnMzhtcDfiAXWS9Zsb+ff066F7aiH2IgxivzgaRgdcvMaxo9SxkvT13VD7A9GJCwFPIzIlfp7pcYJovbLoIw1gnxV465\/aiUohpSg3bguL4wwrUOGF6d1MNNPhMUoZAHiJ+3Su3qV2cOAiZQD4\/t2rfXduDzxW6hfZ01hItbryWBAXMSX8XpDkJwACbl5ema+hsPhEvaRuNA5Fa\/mF382vpqc0DoxUocywpmfGgI6EWqgFLMyQ5nFLIfX6qOTwhBxIfIpQFviggRjQ2dm705g5q5njyhQJdxPbscbdrMuCjIXO5MuPzCHYa38L+QDuArXo+l2TU+3+KlRaehFqw3fnys8qYUiEvh6A2DCYY4e+KrYSPIvUIkciohW7XE03sM9EO2qwSwvYCCaS1AZQo+cBQejNAvvg335RS6JxCaRYeZTrPEWPRXc4c4BiQrhrhLK9K4d7vrKPLmMeTa+4hTQZ6NwlZOgBTHjAns\/YGeyw9Kl2VMswYGIpeZrS4xRVI7fbzyif7tnoN\/8VctbJsER7ElOtfxIO\/7Suiun1PKmEjBuH2w2DTuaik4k1W1EWQGjTW7M32ToVx2p4zbIuk3Qgetpvm\/L9cxCXGbP8+PjwYFCw6j3dd0daPi+KR8hTB0\/ESAJ38hZR1zuEuibojol6\/b9SKqFs\/KNVfrwtZd2GKM40m7eM0GojXmYNIbPQcnulIYdhzScHkn+BVyWwuNDj1wNNcC5suN6b0CGUl5ZZ6CcudsQuchTSKmvP+B++iyStv+rl25qfcofd4NcESY6gwXrsSUCVMJ9ktUeU2Z6FogaGcsxDlwJA16zEWsJ3wCQRUC9SLeFNNcnM\/FaIDvzrsSRravnbTwLeIyvyPUxItHFCW73TopLaInjAF\/WtFZ\/R6Be9VSngM5am6tKHa3PaRgx1rhL7N1P6Xu0RmlCZkhIwGXrJQ97zCp2ofrYvAU0ILVb0k0HuZLvTvdGS3jxHkQcN1VtNAsu3WtzftOAnJjt1DcE7e8wlkZjWRBsQrqo6+x2whRKCjOJHhL3IgxJO7YB8YJGT2MYtzVU11QQ5pmSm4IaDdvJqE+lKqPWWEkv9hGTz1Q5zKBfnaNTu7oyq2qSLejzg+UGZNm74B5axItU6epKRBjPoCHPAio25\/RO92M\/UTg0vT2zLVtYu0GTugFR539saeNywryQqy1N6zHsRyf4ptzR5uLfxsdZLRVfc4L7mgTPnvH7Ig+z\/i0v1vGtq8l5RFZlK95N96YrU0mtyW34Vpn3t3o2b82Tj6kFbFVZkmqSdzkXyssp+QnrZtcglo64vJQmFCOphM3YjupOHSTHTov\/4p9a0lfosbvPF7zTU5G5xgI4w3IecjRFzOY46pV4OtG00SqOWGfcDxwps4tcUuOUd0iVm+LsBBrR2vyboIaCZVu94nV0FNyZj\/bXUjRYpgh\/m9mDF8Jl+\/Cr47Hbn3h+R5b97slhenedWyy1LOJTr3sbtT\/4MaBntsUZ\/kfJ6D44PeEi4xIkVKYap5gxC4x2Ot+3AXjS0MPCpqhEtHnu9mt4BWY5wcptDpfucrZ5NxKWjOJ3C\/cqdsE+\/nG3\/GWpzQmrAs94o65lhVkZWj8SS8\/nk0f+jWL6+FMT1YUZzY0LUlh1mwy15TR1Jvj8Dih7G9EH3MTByx6WhG2TYs6Xz1vAtVs79i3AsgnOTV\/Fzl5zFi3S0JbvidMPNF1xt9pyRC+ZN8XkVeH51aomAHMv25amEUiT4eP4bi58K1dGMZ4\/ZEGSRc5wwlJ05OZT2On9L81KYPjhfrM+HRo\/a62byTMu7pk0DJmhspL1VvjJi5LQOWaONEYtRlucBXR2WSBIDYF63KJ+vVi7fh8skeXHZKMtuIqmecVYqEFg9fnnghMd2JOQZ8h8TEtCPKCzkxmSoJMc2osiXEJJFW15rjSd9vah6WvxJIkrPZ+5izUsjSjH4bzMgXlrO43nvfgKwweAkZKVq+aHr1ja72eMqjL3onHjK3c+E+JQjFu311I2ECN36YzLMaRmbJLhpfxc7NIYR2Xb25R\/TovBU0XIjGYZhoglNbLAI18Atuj6OS1I+19B54GHrhUUDtp2GDrUx2HidcwDRfTWiRNR2Xlgbc3w12WKqErbq20Vahu++77WwQQBLG0KcRlROBk4A\/2esdObMYZH8+feS32UhLwc7hdtluSaC0SmKzMRomBVf8iaHcwTdpoqEtEQAIY2XOp+dXW6onHX3YRk+7iROaVnW4gFwYxzVQJa1ehFdLva6b\/g4NQJjZxV5GcYngFA1bOZQ7a0t1yosRm7jLguP92sF2J7\/iuPycar3qFI3AQRyEX4EYsRBImyseQVRdfCd1i9MoZEYre7oAyf3GE4fmFuUyCF2W\/PZRaAz9mL5sYh94Y3ZLB7h5HKduXLEV6lB7PslP1mwCgHqSfrjQyBUn2+juZ8KH6wV4CKbfmGZlMhbX0cYQAJhfZBXUDPcdcqEJDSYSDYHM2y9aKUFV7iU0FDvwKE8XCFt2n7GvDvvNRPfFmWrqQ1XU8NCvmRH52VM3RG11vKWPjs0vU0TTZlRps\/DhKoXEgCZftiT1EpDuvzw9hv1ZVI421Hx7AAzx41zMqQ80ZST12igGjXuC36jKAcRAgA42vuV5uYJj5Uu8fnh160zUk8fG78aw\/TqIyuMFfxQ2XNR1MWeuzzysT0Ukj3wzSL3ir+E8LLtON7GNgq9r\/mbIgQj+Q2ykVxEmvyc2FSePqdRxfc6EWxtJUgNymiVRm9IFIh8b\/gdQ1E8EVAVkYmsJp0C3ZOY\/HrXJOWsoHl65Q2R5JPcAZbsnsregusRtlisO098dt167MKCbsA\/EnwVVJgYp5eH+pHlupR7v8rY6vxbIvy6fPvOsv5AUvoxEB3zUx\/RN5o1mawdXqexqbIurQVgRhQztNKSCipwUjP1+4HHNOaWOLagNHX4SG8+X4flEFdardKCob25HAbgIDxn1dm4kZyk4s1TjpHLmfkas8OihoCJt7WVOhNqX1GNYKaRy7J4sZLoQ0CyGfrkCCyFEomflJ0AvjpYnwNu68cvAXGkjfOMRzqNrWsZ5hfr5TeSfyBrpI\/3DYM3a0F9NCk5xBeciCHNWAysoo5Cj5W8648Uv3pDCUmGuDKFYbE5rw1ux19Ta5jiscglD53rzLGIQixjJ5srkDLWFzArJ7gKkb+Sb1BPr20OydTm50nQXtCmPtrcLwRcXMnNB2P5bUwcEUTYRiGnu9BGN2k4ThnC2h\/AsSeTeoG6UeqxkaXVrMzpZcacHl2lfCL8caBg0H2bNRYt38AMiMAq2Wt5f7xMAYOPyc78oEB6okqcFCPIZnXvrYyZr7gvQe\/d0IJWlWzxw\/u0cgbWHl3razMzl3\/xgEWAtJGvEN9TFsEIlJgV+dkv\/N8XJDI65JbDcLtdgevH1CpqiVV2B1BFMc00IzHXd2s5BCch1lQk5mmizZ4+WT781vggqSwenAMbpGcVwQb1adOgXaqWQ5tj5AEj6cibQNY1XkT5vW+WMffaLxI7A7JFD2owD9uAygGNTuDE1pog8EtcztaT3iqjWtGpaxNglIP6tyQ0vKTb0etUyu9X3IxgvnbkyLlAR40EaW2YA08X3jfTCJdxU7reTfhsmErDBr8YmUyHsu0RxCTRBB1wgi4UdaTQ8\/RKBCovMUm8zufo6xLQL8WDkDVDSPifIyxB4qV7Aw8EVjyrLO\/ZvdxYo4ethzjCbUmlN4zdLjrdfz71enxc56BADjaFLq3CMvYAKFce9Q9jkIZx7sJ11ggZdzrImnNQaHoqRBWual4NgWDjHKL4t6sB78RejuHle2rfsmD4XzYYY\/rvqfrniOKc8e5wB5LfeDEz7L30TnvegVj9JXkWMeU6vXYjaLM49vGfj8OqAkplryrNb\/CJT2f9Jnzzr+G945TH\/XNRnINdSPmHNP237wrr+vHmlFuVEV2J7xNOXZDPjMwIPj9rmGyzlB1WzG\/IT4144tqqvBrIW2+Xjn0XNVQetKlHVvpVuT6XffZTSGmoTFWecEstzFvTMD8vuunLytEjECpdDF85mh9nUP696PwxTrXexiD6nF1WvXKSeASufEx2v4U0L3490CW0Qpi95a\/Qj\/wBb1t8\/gmZtgbhtwYhhGC1ftffY+JWDBJnMvpfz3w1J5ZQpaaGeHENVRqjFKzkaavZSly16ypqqLDH7+YkTSydTJN+Y\/J0Z4g8w2HIfncYuWRCeGoS5LLPCH1Ea7wWoOVb427giZuxaRYCPo5kW5BcaS2UoFh\/6JQZ7h1iPSwPKue\/HSEHqW2ruzNz5+haoCypboUXHN0Wghiga90Ktx\/ZT1aVr1v1igFFgJ67fpWN4n4ub8zMzqMi+TakJZhRyB41bVzO0sJ7V7idKRK3zdllMkiu4K439+q45iwtznph5+A0ajVKv207pDZJbih+CXacXZKtZStNGUzT+MOoVaPiafZEOu7ziKwsKYAPTJlx9ata6K+\/cODDkbDo5SN7Ix7Gd4xBVjsEtp3nTnY+fNTkWzBesqXMymG1UsngiRd6GHSc\/6yxj3i4h78l15EsFyD3pcj8hyMTIhQl9bzu98hAwFMaSNuNNEhdf5+q5Bpo8rCANs1lEnS9XqYsAxtVByI4mYqzTVn28SUM6ai5roD+9M\/mNW6HEq7RBJwwcX\/+U3k6\/CTWnUVvXZSPoGIGxs0LMITeSu0XwmTGOs2WJEeQr2bM5aKfjoeUQbB7tWJb65GjcPFpncif81J79K3V1hDeZuxdT\/FV23HEgnlpuGns91aoZyo4LgtidqKASRRB6RZOGlWijvQ0tN67ASLrzlffc2KOQo\/iflqtUsyOl6jp2r3q+mp0zs8oXvwfJKYd0KiO4R4cdMZ3Xr2lcI8DgBcS9E8poCD1GmMBpAjs5N\/TT85+Cm5jDktmVL\/Ds1A3lCE\/4LJnmjIEU2IEXHE9FiUo69xUxoWasDkePoiinJTqZvy1P6sRGsCMFtmGKWLX+L8q0SbUG0g9ta4z8bBAiWRqi2+3H2MYYU8AZZC4jp5CKCh8i0ZfuNAjNql12h\/q46oWTBvz\/0FjJ\/fhNnLx58lWd27YRzaTMjga3TD5eMG+Idnz8xdWKH0d7TJjYwn2zLoTkR1DBFCoTJnb6C6piNCt6dHytQOBm1GTufog6EznKfNq0OannM+XezjHNptqZFd2Pq0OMavKnndD2Zj0Fhvv9ezockH+LfKnmEeMYS6aWcMCOrgh5prNFPX5OWJ8SMYJQYv3pmU8orfsJTUgVPCPM4\/9dg4yTS2qZ9Vz5YoSwayJcKXfgqSOSWE1a0iS8MefQwwqNMxWZn2wF463fvKejl72THTxYXechQftp7h4EXcstrBX39IU2uJI08kOCt4d5tvozSqE00nC\/v51VxwCRnsTfNiIO+uuy\/F1g1SO8zyKuhhZi9mHznzDI7C4UHSY3xfNKw5IS11hfAAJPLhbD7K8b\/gGHhOks07i0xkabH0Jjva\/8vqfOn3XtXuy5y2IFZh9UAHmXMs8SGEe9\/5dCxKTfldKNShHtSR345bE7UHJkEmXo5W8l62xcBr17pbVzzZ93oLLhQQ4OEsQeUxR6rmD\/t0xUzsp0pVcQGxQCun+Q8uWLlhcJhuZZTBXAkT6C1D4MC0ApkuAT3TZmQWWu9DjPONQvjtU6UIrnBgAHZuOVtUpcx1GWoreTEikvXO0ABRinDBAc+Srg1Pd5IISOlKOMdnv133RzWnsikAsxkif3y6gudDECVyDnNZNViZg+J56mWmRPrPr1HIwh2hrgMq+\/zoTw353zJyrVBJ854xyavWUAiquV4n7O5UT6wxiW9RhqJJg9oVaJHXMvG1VM2z8nstQ6Z+L5sCMNz4QAjbCv4QxImiB1Muh60V7d5o3Wun9Pxm5pdpZFFcqQd+txD7KcAE0AF8PXSvEIL5qLTacs0\/PHjHa8Kgb+RG2Nm48pCewOwxOeTxlggkZtHGdXNmSKVE28pQ0XU0mzTQ8qCD30RdO7Kdfh63DWOxHtGUNaLaOxwkH4tXktk3nNwARl3CmPz4K3qb2FV3P+tJ5qmXeQx\/gY+B8URzu88e2aAVcaVyp3pISuLeL8m835zAhFIWsXpEt8vOffcKglbJ0drrYdqREjtJR0wugoQzGw2Ktn\/HUpZuj6YGaEyWTdMeaxxKpQBNXavvntxELjTU+KurxQgKhlhMpHPHzd61ZTkldxN4z9ypAsFYuwAsSFh58S7GqdOr6t9A3lokAzHUY6VxLqyiSvjWZjhFD+LRT0NlFLiA7fKrDRY\/sr08ZRvQ2+fUC272zCVt3Y3sR6nXtrk+C74Bc+4HA4rQx30xDmSEgrdk03EFTiyRWD7q9hFjGYUG5kDo\/Dk\/EjquemNflrjyDsoaZmVSE7DXAzjg3\/9sINPW6PppBpVgFcu2epb\/qY01Q7zB36yrwRLG9WrN+iXWLmtMIUdqALRZMv5jkmnym96giB+qtHth0gQmV5oG8tzVmX8cVuIOXz4SdrAGVtEVq0A4TKNtNJ2n9pC4gqaAiUjrfBoEl8e4tXfFpjS0iN6fxBmVcLDPCWZirBR1sg5rywwfeXlMc\/0\/zwLYb5fZiBdqlOG8w6Yqzx+zMF0UU0yfOqhV+WVqYRgNyuM5Uc7gNLlI4Uqkan0e+XlJAD9Jgcz50uvEvabU5wJOSVeI0m8o+w017Pi2mtMIuvJOvzq4qjUwQQTBVVvJ9Ug9pFxW\/lLVhmJq50HZNZ9SHMdORKycDeEmZ5hp0OBPbVMhrttMXDLPKS\/tZF6XFPXLwLMJUaEIuI0Chq456GfcRP0rRVtYQofP0vauRfMm5BDsnwcg8ETCj9wlXUPr\/5kiwW6\/IB409j4f7q2j7abPnyu4vDfTJz91bxf30AeDibJxUhmPnsYJo0NjOhxhG\/P58HLfe81MZ1Wwg6G1ULb5GqEcNyXZA0WKyA0zyj6M7ZJAUBde0N5Frny2x5IfZxDE26anUNelJGwexv78TwxPzJFTncEHWOycbH\/v1zSO6ZJLGv0f2fFqwDgFtilg9Js096b5shtmKQ5GFzKXU5bK4bTDePXqm9RGilhk5DhFDeeDT6jf9Qe4F1ImoonNMEqK1q19P7zjavgIXqT4KW9Olj0i\/YAJZnp3oXHkYTg5czqCn6SDbXvj8p\/eJLaDVNrpEEi4bAcN2temOh52bhhag+hJW0YxiwnVSqWhNPTQtx2t4seKRnu5TJKxK7hCOGbQ8w6N7e9xfREMsqJL9kjIIvlG5H\/+dwsuIIWk95gO1qjHmXhWiJXGc2JAh+eRT3GO7Qe\/GjPdmtbQWBlFZusJcGUWdgBicQXgahenVzBSYeVBWQG34Eubja\/hq6rXBeKr52LO0+mMtbuw1n1qOeh10qlZF6TBri++OsGT3YYxdW7Qg0yoDclNWCaMAIY2X1Dq1fh02mmxadSGl6sl5vYYvCko\/93nK++i8HZvXSvLSEC\/RfwAJj8\/gSJ\/2nMcTwovPnJjFlsZ1dnyoNNgX0AJ0rp5YcmsDTqE6pBGHRd6FiAenLR9UI7RtPkI\/Rc3RuXeShjmKtXtdl+I1vMFPN9eyeRzMbFZAdiJyvd2qpzBQkdPRbE0lVLV9MkQ9sRJclUyu2GF4OXg5my\/zJoiIvVIAQDeq8tuh9An65LCKfeOFBNByKxlQb0pwGA1mJ\/tGjhl1pNkSUDX5sIDSyo+fZPImC2BChrPuSi7epMbBPT9UbU6yRHwyeXTIjEGlUFPdkCOMMF0+lhUF+Nyvvz00sWSjrjK+vLFMweyntSuPUr6pBHaDBPgi4XA6N8uEvQwguQwdads6ZxMySjfrJRgE0fSIlK4kMG2U9\/PkXz8pb5FejKlO6\/QIYbXNvoXl\/qVpWabHCCsJRUEsd0t1d+crJR88bEKc9zSWRM+EplcWmEQxT7XonsPLriNRSy0ofN+Q8whR5AJ6noknmg3V76PLJg==","iv":"a8bda1049aeda387626d38d8a5a1c90e","s":"d1ea25e3f417233d"}