How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c9442f72293b5299131c7240ade8ca1b","s":"7322a3d719b2a199"}
Daniel Surmacz is chief operating officer of RTB House