How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c5e470d9f8f780e33c1339c76fc54f30","s":"3137e9d10c2568e3"}