Daniel Surmacz is chief operating officer of RTB House
How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f7f45d957dc2474ec084c8940570b527","s":"c1d1475e65f4fed0"}