How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f236614c7888297dff8fe166913fcd9a","s":"ef2e0309c38ba8c4"}