How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0e95845f008d987d3c5de97fdab73eac","s":"baab18c138222885"}
Daniel Surmacz is chief operating officer of RTB House