How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1e10a5a8a7d1b5a5a95578e933b733a4","s":"0a4caacee422d7c9"}
Daniel Surmacz is chief operating officer of RTB House