How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"574564b716b0c2ab8ce0fa19aba0fc86","s":"fe5a678858165a24"}
Daniel Surmacz is chief operating officer of RTB House