How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"450701abd93864d80341f2717019e84b","s":"0d95237a1ec48437"}
Daniel Surmacz is chief operating officer of RTB House