How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"855abb14f0a23f0fee51a39fa66e8938","s":"a4073e8d795074d7"}
Daniel Surmacz is chief operating officer of RTB House