How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"fd282d4f7a0b13af8a9fa9debde93cef","s":"94836038a02c636b"}
Daniel Surmacz is chief operating officer of RTB House