How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ab9d687e72409ccda7c0ac047d9bada7","s":"91910cabb1874fb9"}
Daniel Surmacz is chief operating officer of RTB House