How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d819f0cc8e31d99ece85f3aad9ffa42f","s":"69e68e76b2eb5533"}
Daniel Surmacz is chief operating officer of RTB House