Daniel Surmacz is chief operating officer of RTB House
How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0b2e417ff47467f4e62b0c60f287bc3e","s":"0588ce6159cc5ef3"}