How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4f3a01f6450f6b1469777f2297df45b3","s":"eb4c02ef1aed5226"}
Daniel Surmacz is chief operating officer of RTB House