How to optimize your monthly retargeting budget
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e9fbd3b4575dd4123a4d63fb1b74ec1a","s":"f890002986a9c8dd"}
Daniel Surmacz is chief operating officer of RTB House