How to own travel and hospitality influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"02c7a846cf1ae7b143d2bbeb79cb6840","s":"d0402fee89b45398"}
Abby Katz is marketing manager of Mavrck