How to own travel and hospitality influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"39f2458460728d28454147dddcd8b2fd","s":"d3fec3f319dedff1"}
Abby Katz is marketing manager of Mavrck