How to predictively target mobile buyers: Evolution of ad targeting
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8426c621c29a7eecfa2c2ca78c7b61a8","s":"829ec709a85a169a"}
