How to produce effective digital content
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"0b809098ff2ab140e56a75f0607436c5","s":"04532f004eb143db"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders