How to produce effective digital content
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"82c47f8ba3fc94a62d6e3212ba8eac59","s":"b92a32b7c7d2676f"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders