How to produce effective digital content
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"e4d8bdf0defa32a64e148b304f31017a","s":"4143a881a887c0d6"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders