How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"c58a3f2e3f31456d6a38f915d463082e","s":"633453b20238c6e2"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders