How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"442091551943292115cca22583c8207f","s":"defdf8d2b78cf77f"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders