How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"75fe6c01186434d47f3017ff560b8604","s":"d8603139f10699c4"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders