How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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rFPdL\/C+Q0zi+Iq6nvYWHH4XF4xqIo8fnpM9LRt4i9aXunbURzkeJXzBI+Nsa3FvIxGQk06cUsDro8m7hYsyHv\/g2Hv2Mesd8G4K02kltOJvtxC0sO1Q7\/W4fnXTQ7AtSXO62qXL1TAnObSTug4NccbcaznduwBCHZW6P+3uKV4i6MQIXYekCV6MflMOO+99TRmt1yUlaj9DvXWZqb2\/5cPu3Js0BNIEA+lo\/kpJyW88GpGps15clJ17HJhVhk6TkoDNYwR7bor6xODlBfLRTcPVK\/rUGEgr1qJWP6OsAgkvyTl+fU4vCfYicVbRg1riFox+OPtO5pu0BckBlnZT7eYXSELaywfDAzLrahupoPuRGvjrbjEjW7Hh6emWpvSJEBO9rIXgUvHDe3WxRSRj0A9uktpjoCPNmq63ev3RiOdyYJeeFUf7Atjgfmd1ZMNtzssFjpyEibvOIqRLumbL526SiqNenE8zAqWHk78S2XJDo9\/t2QiN1GU5etrgi7D4PSqV1GlrY1rbIFxXLUYpJW7fkKjYO8t+DE6TnF8\/EvYb6DYXaGhRLK2bOYos9bQ4fgOQmHmjII7LQTagKf0tcRqsw4jgKe\/sYpkU1BmrsJoWgmlXyMY1SMvrA3N4Z9hBgYCETSVILq7iY0kQBfbOcydMyShly2eBInGWU5ijdZ4gnDrFxwGqfePvHs3266+ngRLZwSLZ9vut0ylCpLzjU7vwTFbYRWNv6vLyFBD69VKj6V9M32LxnvdEYxOBUSHPeUF3pdJ\/p+vVQlzWVJSprCUx+EtEDpHu6ecxeGOg703xTdQSCVOspsR8kWmGoYGSYMMvl10f+OcerNzy7\/8VnFk4zgd96zjb0D\/jvH9u8OZplQasB7QxRI9HccQkxPEVJT+zf3dRIB9RrJldsWU6vnYe8CSH6BJSr6MlZIU2zpS8OPnD91yTMN5uXGyu9s0a0CJliwCiQ0oyURRml1KHYEzqoXn8cOm\/bVQbxGo25fwUkEglQaj7NtCmejNkZhXc9\/xLXPqBaXQAFGSW2fsuYMfSXRM3NZ7jlyWFnsXPvSWeAN3imMC69gf4OQrQbL73hYXGW4HYG5j+f7yGEbb\/Gc0hsUwYQzIFVJJ5+dvyjddRtk3DSHoIRb3tcDHQLp9gTFXNVQZxUxFh\/ZqJzQk0HsE4C21bWsLCgUKqO4ntYd3orS3e\/EpCSXpBNSn47q5BKFFnSqrFrUiI72\/HiBj8vvWQO2jGE\/JkDRghe9y+7DW1g\/YLVcqIrx2Ue1SWSnRYv\/hwyasMfaVI7qnP50Tp7w78NNbJBnI5VZZ0UjO0dKt4JjVuWvAtWwUiKsEFjGBKVvITS13R46tl7v4mXbS89TBV5s5kqEXX9vFceUWNjbEIQO+aNs2pt12m4zr3qJ2hdHWnMzgozK454d8mirQDLtEIf6Q2dIJLhW7Og0URJoa06W3ub32RmgTTGubtC+hd6UTzV+KPooq4S+htmLyIRsNj8+0taImeAoZ4AryflH2Y64wKW8Z4aKRd7XNqbMetzuXi9kWY3OVKCZ9pRJPB2E49\/c0oNtxsW8sOKMUDN+fMEDc85A\/2cg73lEmD6tuxwd7c129TFQ4O1a5OG+ZRAlTFQQCMzohrNUwqCV8r\/gRlnkpfOFG1bN9dlm3z7p+pFnVr3nhLwG\/HKymh\/DxHFoo5a6ONCTm1WUiURBZVN0lH4BFgkq0QzgswX3aeoCR50kGyEjySEaaKZC35wzTo\/ynwHgOjlg767Wa4asnmAIlxHslmXTUpV84cNPbRLU1vYVZu8geHls+mEMVpFEk3tnp8nxC7heG9kCqO6WKJjEA1P6eqKKR6ixyjlF74cpp9CUXNR8N\/TdGdGTSImIEj9Rrt76EwIfG6C++cF9QnM52CYDQ388vHm3HW65RZxubSshHhuAnDdzEEhYBL8Gf6I7K2Mzr5x\/0AOcCI4R5G+PFVaTS8GLIQMRidvxVQ438ZN154PbPPOsbGICBrFZNwu\/qr+Zsn\/QgUkaqc7RXx33pvAfa0h1yLYmf\/r1ZEwN69w+qMOw2Ky2pLfEDDtTki\/EC6t\/ShYNisOLyTe7Zp1S09Axy8jR71l1SrY5+w\/vPqFJ9RmPWtCKoZGwHzIIlFkljnMVyx0\/EI9hM0Qe85OSiOR6u0IoTiHKY5kvYLOSUugr0dbOjg4A9UWgZsO9+NfQXA1+dXqPP4svg92rAOihPpHTxkFIe3m+TeBZ4oLwFs3k8Go76hOflPy936heKj2jmnzg9b6bMOS11TBYNBY8sZoq7e+GyoYYWo6NRR38K\/\/oWuIZEfndXCOcvCl1POQhAEL5SeGivz6oJdWDkYp5OEhDg6uFvRsU3llMxGjAtBOS6BaLEV6+m+tydPdlneGabnlej1SFTBTJK0Ws7v9etJd4IEg2L36Bk6j428FjxpTGc4i2VjT\/iV29960e9JRO271xYEfzIemQ+D0U\/B5kXk5s3Z+JsaMab85lafNQnwd2sx66uSHE0YugtLcTroL0zHmCtGPqouS0CsNh996B9mghGFwTFDU164OHex4n0VjJFxeZ1jm\/1lz7fGWeIHAnGGHcRDpryZl8TmBM+PX91PaZtet7DDksAWZ2UoTwn2uhVFHVoMf9drSEoEkD\/j041slYm9p6Xbr83N3++iz3IgM5eUuysheqnNADOx+k\/QIgz7fEZ46BDTQi8wdpzpMust6JJZz\/63mjb41nU+72IEA3SrckLjwwF4wpczCi58rzNciTfpsjNqtv5WcymcCOlfoe9+cG5igISEHyE5uAhvtvfmGhG1XHoCug1\/tB1\/Svm+SYg1PmFdLF2mOn8myuoo1CoEMriwtJp0GsI8s1X1wgLf6OVg9j8AO7gO8g3Y5kRjfCwgoRZzPtsXHpBvKVh5mwxGmOamZNDyO4AvkvBrzXTm2YQOKHr53iw6aIsfIhDYbfdbizu\/GBddXVLnCoFxiUVQsNsHUyv9t6SAkmdHw9DKRggEYarT00P4istRtyL52lJv8YSzS\/6ok3D8n\/8\/kXNQerqDXQDcpACf2Z0oNybsAXIyxBeZI6+Tqe+nLoEv9eBWnSLHjqO1dP7j5+TBeFxTSzd1qWZrPKeXT424uNNiQr1\/dEUYJzzb4OpK9QSMZ5rOYr5T5CtiqBHH\/6USayd0rMBiwXy694FJ1hBR14i9PqeN5oRnkIkcMWMJCDaiPFzbh\/LWV+E6yC5nACxsIKVozzNv49BKZ9UD+xLpjY6Ln\/tV4FRsBN3o5mJ8KszWQhO58RtYEojme3G+dN0qRYM3HEgn3wetfAId1tYGkaotYTmVy8gW+DBk2rxrS7ju9hS6izl2djNm0zVmWmgJ47uxx7rab89nckuILCAtLG2rlwzgdQJW5XXwNgUswUVnWaU0ZbkSZ0Cfc+5HdYGD9HD23r1NQU+0I5n1XtXsxxHZ1T5Emi1zMTS7PnADL9zudQh79+hO37doBjWGSb5loPlMIjyYmRxwW79FHsNr6liA15\/tOqh+oh1mrPqoVyOupGeO5V1XpM4vwHZWIYjJWEA6NBFMpIHuT5hMjvHV7mtxAhbQH\/XG1ydFyab2xhpi204xOsA+qLIRBr6taPwoAPsy6mvuzeSGIKTfDRzX0PBHn1wBqoP2\/1aMLbzesdtZ1a752PN\/StBErjv6UtY0JYXxnUDcIpQdmXiQNkoHFpykGniNpx5W\/aK3gyAKZJU\/XrHc4Z2yjzF2jzUorJhVDYDirF9a2O5bBn1Wbe73bizx5P0Qn\/lMhQJ9X6k5HLFi0auYWunwHoy4pGPvLi1wBsPk91Wzna88R\/x4IMGYNsdf7vpBteq+Mvxcm9peOc5cQruRkpEDz66EKfgTQ2hnzRHHhwBMvP5gcfOkIkxcrnzXWpKKGJsGWit4bvdT3lnwlCqK2pUT2WE9u+NZaRYcTT+1BXndUhmE7pEezcaYBOp2PbOvftC5k+74YcUeoiPHz1m7TPFZykqFQkBJ9h1LAPEnflYsA4ZQ==","iv":"9e871b4a758041b7c1e62ace3d1a8bcd","s":"1ab2938c90b8b6c3"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders