How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"e1ae3a999af1b40c6e857bfeb1658134","s":"5b8d6be864cb3408"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders