How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3a69f4236c257bdd3be8199854d39cbc","s":"81ce85e8eb99b198"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders