How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"595635b9b2568b6ac5bb288c109f628c","s":"8b1c4a23abcc0015"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders