How to produce effective digital content
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d037d8e8b66d90f58410d123fcc95ede","s":"7687f9a6d034d6e3"}
Digital marketing is a top 2021 initiative for CEOs. Image credit: Chief Outsiders