- Luxury Daily -
https://www.luxurydaily.com
-
How to reach the always-on, app-centric millennial audience
Posted By
a Luxury Daily columnist
On
October 26, 2015 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Jason Patton is vice president and general manager of content and media business at Immersion
By
a Luxury Daily columnist
By
Jason Patton
{"ct":"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","iv":"66e2c5335a488bafd6761ede22128178","s":"e8729e5521147d89"}