How to stop QR codes from becoming a marketing gimmick
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"4uDqf4Er24JgnWpfLuO\/JoXn5ZhXBizjTasXHaGsxAYRUCIdJAjq9P88pGfrRUB1\/RJIdfk3TkG\/A9ZWNRtrRflWupoxKeNTpJ6\/fjpsv+9KmPHQMQXeJ7oXSXkjdMv3m49KRXsfOnC1G58e37+sJ9YLdiBbMeghEJyLqGeJbOnPRgqq02At0WgtxLaLzcnOqHRzLu7UTTyeGQH6JOH\/SnkZhmAQwyFuzOD4L2gCOr6TAMzEhPUmaFBjSdigiBkyFc0n0NRgs8ptqC\/4zFCzhDEWaQl5A7PpFGPaHdjFAFLa78YKeCqlzELp5sIsRknQIliZKIUXARp2gO9+g6jN9OSY9Tg2QuNuwTxoTPET8lzDVzyA0n1rnUQqwJwW+zYQR+024B1SA0grPnmUu4HWnCFeqx6FjN2Mmutqv9IjzIpYCF0YP5qpJ3M9SgZC7ld+8SXT7wGcaGTvw7Pq2WV4CfvOwDYs6aqPvtME90QrIoKF3V9frEZaRBBUpuxTIVj+BU3BE9Ub46NaxReW0lZ3QNk44EWpW+VJWq9hYbrJx8kyJ4ln7nGvy\/NdyuPalxMun4MvW8SP+xOx8fhcIuA3WqaE7YOiuqodIV7ltQKVS7uOBK96\/w9KpIE4LqMsJpvsTyzzoAy5KqgR2gjFY5oIxLddqP\/0LLdCwaKp3zgjS6F0QoBMF\/E1ZXC+P72LrzT3LV4d60gjM\/qdTk7N9se6DN\/UN2RrQ361Bd7TXfldRtp3i6Mo6XIP18JVH2lEwQl1FAmEAbkFynFov1oDO+8FCJCG8UrVNSfu9owms+Tae8XAz2wV\/UtdyMb7CZs5DnoD1WB1CSndivYK3Im9T3p2casApWwhiNg3vdqSjmbu2bGZOc1Z7VVosIF1PuKsa1JaU320QLyNKv1sk7DDLSoMfYauwdgxX9mnv9GVJV1wNxSeAdU9uAz1uRL4+1LS2u5yBvqW1SisbXsrC\/qQQXmuhFvGLQr5QVCBuZqaVy4Pdv5q\/s7lNQOUGdJaIzaxn+v351yrV0dHYR5aSiUzB04g\/2vXRVXPTVCObhWWOXfuxrvly+Ae+1FQVtFjZzEJhDDOfZEsOrRKE+R87Gie67qLSPQmr9v7d3vzVOOAuXlVCjiMzz6GsVk1DqzFUp5gz0BaY5WAs5vEwB2efELqTyeYumgb8m77k4lioxpys5KF3zq6KWq3PpK7EyI0mbjKn4qKj3qL6Kmev6s1BBcw2sN2cy7D4TYpwNslLAIuFl4vFWAD8A4\/OVKo5E3lSDK3vxTZMt9AWlN\/lvYJpiOnqeP3T\/GkhSlsCVZBo7YxFTou6vPpAd\/RyHexaKFzn19HqIpcqmv+menhdUPQgpz5V3Ig8vfOcLdwi\/2OIHNk2Fl0Pw9vDqzPL+tIXpK4yp\/6gn1CGhx0PEHnEfy4\/s+nE3g\/xdKZChVxd0H6YWLCkP5JC8t\/ks+s54Dn8CkaauexjNdeCvdtdUmaNXs\/p35ufjXfsnXIJgjPKFsPhg\/WtTs8pd6RS\/Aw6JAvCksowpkUTugpMTx2LwX2tIqq+wJIeU5odGSmzdDStxbv0k2fWg83gFQxyG\/IAlRVogDMpSy2+Cuer+H2WugFgEnPLyYy6k2lZAEVZmFwzCwKNgGKm7WPJtuKSwjPLMgmtB28R03xEWV6MXvNXOAoLrDOVpOCGnHkU7E2CYwTaZX9xcv\/rm\/P0PBXA5yx1mQGZcpUSe55KnU5ehZSO+g7kbqmSF3rKzQhV0v6yIXE11YL\/fnL7f4IGBIP57KNAxwQAr2bVtoEq3Lwka1CTgGg2BRsFEDAMUug+AKN021qKGejXXSTVdYXmMtpn8OQbxBXJJ8CuegD7RoD4L5YAyaXMlFNYfHhyHgolFak3pyk484Lu5018XgVG0569P3n+1UHuErZf6aeA2t1HDKJiNee6+E30ffCcN353KFFhD0kMRA9Tkd3G\/qSX6Q9o1DcEJ6tF11XKJF7juRc6BFuk8pYiIiNL7HWU7TdWA4FPS+Rg996XwEFt2kucj1EOEJSlROujpXZnL9Kf6L3PfQRt7M6O+IYTwJPG9n\/W7awwhCswaJvOEp8Wr+W93YIRFRvZKV8BW1b0GSPTCMDAd5OAqieTZAFx4zADnsxjDohc2A3TakbW6ghjE0uKBlTbU53AgjhKxpm3U8oDJMaeLgvhMYassapqHF+B8NM\/SG9lgIDkuQajtPwGEOeuEYKFhY5rtecMSUpDxZ\/1oLogskSwnkRdPTzzxip99M+bIeOAM4xRCRt6P+5njWiH4XPEEjoM1cTsA+CpdHntdjR94yLckgTxfmsfAgpWzAs3jaudbkTBk3tK7O63nQm6au\/6L7hZIX+HhXclaazIU4aEIte0vt2w1xxyd58n+haJm4GQNF8cGBfEszvQzs6Q4Ect75uTu5HNb+xiL1eSvoSP2lZx67FR1q4D3tvtVn2+cck\/RUYtivJRBCW3WKw7Z9zldqc8Ukqf+h6+pi\/XetnzdkO+XRukI9BvNzVGzvFVf7bHs8b8tJqnEZNG+Ksjozz3vHkhXf9MSPgC8aiYu\/RYQomF7BlKHmNbIxDrQvDMJ+o5imX2DlEMAIDEpreM\/2R2iTP07q6kl0CLcqilGfvf8mFm3PM+IB4t9H2oKGMBqXvoB8hOaWhRKiA\/NGICjXeNOSPF0xH8AEvMvefoFZTvtqF02qsYdE83fO0jgTJO0NZizUrzFlaB6ZmQtiPEY4aPn7RX8SOz7lIR8WhhYfxQNGqieUIhLMkFF4ExsylNbZzmda+FHs3OOToHtzVLcHiZAtYUSkwrODhx4ydC2i\/ws00ebPSsL7p5UMKHUrZrfq2HK1g9VQJx8hl4XlDFKZiIRKq3HuPFrJNK7NqQIRPRiSu9dubTKVmtHL\/HOPP3lYXkxYZtTWD6KW+42i4z32b9fRTeKLNbQHqUWww2X5rUep86cy1uGB1kV66TR\/kEOyqjHhRhz12RYFxQ+FY875leIwdvcDzt+tOv3eCrrwrbOeS3m5JwcNQnaFggU9FwbUcwNZQNtgAqwEVY4cX9wvDb9QWiz0uHvRoATDuerR0j7jx1qYGWHXfWeAWypWGIURxCOqdri4nQd0P2XJ2K9I5M3akNZKoFKQxZR8Klwd8Hx5OKa0NyesSxHPYeFGecqMvXnrz28D0pMFstvU9q5YjKKLJ4tcXEjza0pudhYkVW1kkGc26dU\/JDn7xevYII60tTcU3wu50kFq2SBAP\/3Rh3DWr\/C4YxTsvRvhFvvlGrvyOV2B9Lu6OC+ZT+2cSTQ7vlIbjBLpkeXnCHkyVjVvzXDq+iemn0Qmxzh0Ukyz9Vash1XsR1t\/+PmbMcF\/4tJFvnP7nhHnTKAogaf7wRiU9AI\/4ARnObIfX5NBsgO9Ws6QLoCoxs5mBBtG5GQnX9Y5zARl6k8LPV7vQVKs\/gwAzkJF9Et09kqGRkDEFIHhNl4uSkMYOL5NX+XUmHjOTcCDdpuWu9\/jPmJ25Q3k+gnOvU2V6KJzfWbK9WoZzkCzaIxRo5BVTDk1TBFojmbzYdlcGTCFsU+18U3OnSEoIweC5UDZ02jjm4Bv190T7hj+AT7eef861jI74ulB8GZyDJOqT2qAfpC6Rlu8ovh8UO3k+ESnt2xSlGnQNcdHsVpa8XLia0Ksvb93NMzeinRc451ES+EgkxhLFBcoEbcOjnptII3B5hFHaIBWjCwMkNk+b7pGMf7Y3xtBNP\/9z8PK4NOMv5zszco\/OIVdmTmIpKJoMY\/8Arnp06FtjQiZuIN4MGNv7NRHo7CaK3Kr5nnwZd0ES0+ruUIyCvdvM1LwGOzFD2ehl54pY+R7rexWeyuSXbt1UmNI7dxDcYWCLskhksaHzZ7sCobJ3BGm7E\/9bKljm71PLV1O0TNTvEkrVCOiIrf76A\/Z0eVHcOX4SNQP0dNdsDitTGUn0tgzhnCDPI68KK6DKELk50kCiTD6hY01Vvz2l4ITuwsritEFyLH5GbPAns2KJhMSSOAWX5zduNlQP2cCgBlAd9jewe4Nj3fQsavsJx4mg8863oTeKoSPaQhdZ68BFcLyVhnhJKLLwIwm7OE6dgvdDqEYhg\/04YV+ik9Vfn70QHzSVj7bWcdyun3fiU09W4FNHB4XpZrmta3+O3QdeFkEtz9bOBuNRcP95JGGtYiqG1q6s4+WiGz1jRw2BOHJmdHSzVA1jnMz3PROLN42cn+TCnS3nLtK4qcu\/mW4csZ5L9thCAU6zaE6VTw5ZIULLn\/pYSYNY6YkmJoO+lQXxM03qy75pHDbl3SV+NmkCp9A+MTGSa3y5tdxm96hQMi\/336QAjR3gSeMN8HMxo4lT0EqBN4mnRXIp68kEv2pyA4enJoFnAErIt04CUCDaJfdR9QMueAZ+HQLlp0JJq47xewxlwxJ+8nUhBit2j+AEvyrasXdF5eo\/DmIooZTQoobMnvhUwi1wjTbMc1JlmzWs1VWjZv3X63CrdozCwLNfmllNOX45D4z7JE8Bap08+85adkRQlR9vE11OqR1DGVJpZjBG47Lwh+6mhn4+pTfwex9VRl0Gt1scCcDqSpcbmWFInEC0mp19i5J7YbXZpOCDkwoaCPAlxULOhqbE0Uy4bl7PY9nJ1s2hX++AhpRZPRmWq1aDiXoA+h4v1JdEcims41PKxznmT4UcktgxeepIR1AUmyQ7e5ABiRCGer3vVYtp09dM4CLR1FarbJs375j3NORpsKLrnaXw4A60FO\/fSWBFThBJLfDoCLyqWFHeIKmSpob7wLq6uaNHIK+x9vS+OikQ1\/ZKWKVrw7ng4EGotqKU0\/TA7qf\/Ky\/fMBWYJy3UuxN5n0WkMj33NEeO\/xqYRQU+5fxT5xrR9KnxpOSZwI\/DlWVB7N77heVuayNZafV4ekr6AQAGywhF5Ce4S+9VHEuGLcNruKqJ9pVl18NJ6YjSK+v4DcWpGir1hHoxIx5\/1rGRCxYP7b1OPdm9\/C0SjkmPLa5IQ6J06d9kyu0iuOJsNjEg7fsCIHh3iU0tblyvxrOstA2r1wt0tbDwmBFN\/vLbgqOyc+iSr1znimY2hX9HMGSiS6T1Y9CSttGjqBJYFj9geAFwwjCXCOUnwb8EZVAbBmGzkzzMjl1B9smd8051DKjIdpPLY6WLUgUTEwJvxjcvJNOhtLMfiRdgSoS\/D0ctcmpHzSExyEa\/Y0UaYAetugLqoD69Xw8O\/ahgEpkQ+\/IpvrUnFoeNgAjBT89yIIvKJfdZw7BCPXaW5tlyWB+wJ54so7qFbpXsXeKH33Tlf8zpybKka+uEwnf6oyMzjGzF4XZU8sKBuD7Vs9lOo8b+pnIOf5QYelq+FX16H3+GSvS6Zz1D9c2r6rfQ4YdLg5URDjc270qOCdaVPjniesf1dRmqufrpbtdx22vSkFbk4f92V5uBX7hzst6JQ04qW\/D6u77HAZZCj98w6NzFLmQW2+ttrY9icliwWpAKnfgB5rSxSmu9j9rTrOBaq0N5JW7QIejgMITXTge6JNuNYNSWAlkAmlpGnKcRiN7\/qQq5FgNIx\/eKJLnw1ZljgJFQ3Vf25A8\/RhyZI10Sv2QU\/1IGZoN1ySzpTRp0I\/HStMFHVIsgUHcaVHSgla2bvFqseZFpcvgrwIlVr0KSowlgIkBFO4cSVRA2o1LBJCzXC8GgTI9IaJDnEYx6e+qfRCfH9kszwlgFQb5QMog1+PBOsWXC0KDPcNRXhSMjGtVGoCzD19sgQjucDAsvMDOHEvfCEwvD5yiuJqxCNzhKy\/p4CxnsPTpI9hqUtJ243BugcWBcDJQrCbqnie8\/tkJHbdbzTTBSROjHp01mXNdzs2NmYYGd\/chIi2eqIvpTeWlWGpzV008HcSZy+aS1yE4tB2bfNGXgcNVJvhH+PtlPZMMqFNDEisla2Z0BMLk+WJlWcNhp1xBHeE3YwV06Jzchv0hibVedzbZLRhuUaBeiCRLHDSDReCZhNsDH5F4Unmm\/nDowBhxcJOfjdafv\/WUfK1l8pnfYGdBVT6wKJQitHlB2HYLkJCnE3\/GkmNO\/s2Xfoelhn8MvyOpHW5htv\/iXMty3aiRsbbwCj1GJVS0jTnGJaBsZGHED+rfXA\/4h9OLyLb\/AR+ZTGoGk2hDfH1dfTi9kGSdxZBvkfbOXijX9EOXPBKZ0H6sdelsPA0i4iQrXKLYM3XyGFtQJqYFUs9G73GiMgaAqx4LMtuG5iOI4XyykloGWNozW4zOf3llw+HqdvNyxvpHv+vKTXc+n7KB5LyFMfAtGoNEh34RAvMS041B1VYMGxqL5O+hocdB2dAEB+FtfoWHN++\/VY7px3Nz6IUMDkAi4UG223EcrWoV8mBQusva1Obp73G1N0R6DhwlRcZGo1L5TPlmT31QTvkX7TMYWFgqA4h3llgp0psDVaByBHJhGDG+ZYBB4TjxUrmZbg9bTiSBN9t2jVm\/1wgRZsN02sk5ifcPGR47moRRmMQgY3Vf7iPo0mqf2c\/UdRL\/xx5OyJuhhX4edJByLaLrbakUs3usrhDegOLqIKtrO7QP1asWSWA16DottDFIZxhAK7Tvv8P8Sy\/LVrzUWqWts0MY7d3GwrZKWlO4VqUGmNhluzSJT7ud8GOI2fs1EmNdPrsLcYd154nFQRa\/WjMkz\/kTZwNCUSWgrgAkl7FXXQSM0X32z7SVGET3O\/1AfxvgPpIrkNrYFsWW83NpZZLOxOJWQxZV6lNoJY6ZgMwd1r\/+Q8qyR\/KgwU7g4YlW1mr8Y1weEVHMuvO+cdmdF8MlKzgrOac7\/uLrNQD1SSy4FBb4DFMyn1Rsy3mvqjVrvR5UbMeB44\/nqoJQs6qSi7e8gQHDKwxliE3J4NpihXN1y7TV09Kzz35HudySNcdKe28aMJ4FttG9EYM1YXXGB3xrZ7Z4SAO1vf+FMBs5FqvZf8KdIXA\/NWpOLDEqJTe\/xil7l9gfYlghRItn2I2u\/yVZL\/eY6EMvfRdAFTJMxctnPwdMzP153zb5NRry0HVcQJhglnEs2o\/lwNKTO+RYZyE\/z8uft4HroQZWREMuMau8bvhfh1UE8wikJf\/rv2UBkLxoL8xjG+lPqROqLtnd2lcsHDJ43v+BugZ15UqTi0+DHphO\/Yo6FBF7WeFP4ugnJlwIFE+9nar3z6xzMlw75zkUT101hmFpaSRhqlP+rY0ZRHtkoI6fNo0rp1+Efxtgd3KaLN6DAEOQggj4V+RMvZUNXpRw0zr++MRKumDgB0G4eERFFWHncVmhnMqtOJhd94ZBUT\/AxuVXFta0FqPi\/zz93fxM4XsBsGGkLl1RN0KuxGs9ttwtnYQo1OmOodBfs31sD\/0UYSzHMc7rpSrJkVHbfb\/bzXKS1o9jFJXXneeFsXHlXelJJPZYFgQEuYFAjHrxh2ik5N+mHSA5LLExoolCToRiHr+fjx3SrVlZpI4zjSM2SADNpQgciGvXVbcIfbS7T2TH1I7FIFLeYmb6BtDudwjnyA5PgZSBt6UV4OFBcPHKVjClA3LX9GwA5\/MHYaz6EEUAV0U8kYGEE57zAksmftZo+63eGiqDF0Ns8442aFXRcgecOrviYXj9nBCP7bS2\/q5l4UBPpSxYPvARoh0srfPZC++sbwV++TXFcLajBkkPhi+JS6FashsW1AftG9KZdzrcXybLFd2YqeMCXF8AuVJZdb8x+H356kHf0qEK+C+UlGroKrn6ZKjTwfXqxa6XjM6YV2NYgxfq9To9tzbs7yuMApJsNGc+79keW1vjQ9c2LnpLZI\/X4wxGWh\/NKoMzIixTUn2iLWy2XaS5\/dkcjf8AHKpBl3CA5bxTGzLj3L98SbNmt0sjmwrlz87xjaPt2fbHPbTuQg+ADTvpaaj\/IPKFCe+yGnQo1ekOT1+WQoVVdtmSJbb71flmKQfZ445yOhxIwXRvHOeCeuzoqBlmo2Z5qVhDs6++aX9qo93qv1FGyuU83dHQ9N91bbha4\/E6o1cYaixbR\/4R3ToWdJQELmOEJKIF5Vphit7YpPmJTHF9tsPBM20\/IiaiG4F\/AvsTEFHwy1PXwZ\/0y+QkHCWq594\/v0\/rBChMxHesYTRkha\/j\/k8r8FAyRNTY0hRBVyr9SDN6kug2kTv\/Dd7G2EydLXrTP7701UmbmSOxN\/Wbk5jJXBXV7iT3SJV+WO1+zuPIHPyRZlPxb1s6wc6sZCWnW+gVPKn52rufW7P3TgI+h72i7hZTyIMqyeQOBfB4Q2e2B2Z80sie91+AVXFigAr4i+ctqfImPGW20\/i70uZVkq+LVIFzEDA3vZf4j9ho2T9hplK607IAaqXsXlI+a6HElWoV\/uhoH7OXjug9r0YAtYj6MJC\/fXhT1RIwDjQW1F33o9n8jaZO11\/ijt+kCYv78txG4Ky2oh10Bsy1GBsN0qiNhzlBRK8Xj+nvI4QPCKDw0HLb8vGtDc74eEANSuk1Ddh8vr7gD4LLFR65Anab0IuCV3o1xaBlXeCWJj0Pm5xUTCgLG1uzK\/wo\/iK\/zaKDJ+IDrf5a2+z2N82Fautya6+9HSniOlzrgCsxyMSz+ysq37skLnrbXWo4VzMPm28wTjwKfLqFh8tbnQNMXc+EWJB9My6HQv7n3UpsqhLhgFjZL+E6ZRieRFCLTY00aV8POwNsaHetLfZho6ovKj6yz3AKiffFiujZA0Ly3dSsC\/auSDjprxkvO0KKEPAom15md+DFjX1d9EveZsFi+swa8LHAFnQ+y3Ar+APysxhTiLeillJMbCCJXYPPg4Ys24hw=","iv":"cbf88d43e6514f91598006803b07a532","s":"8e3f94246a9069bb"}
