How to stop QR codes from becoming a marketing gimmick
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0fbd94923a5dcdc1ed6e5dd875aff721","s":"a56dee2f528c2e4f"}
