How to stop QR codes from becoming a marketing gimmick
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1d3564c89c68b968b3d99d7641c79f77","s":"b3524b739d2048ad"}
