How to stop QR codes from becoming a marketing gimmick
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4757402ddb04ce13bd944391caee5a7a","s":"52f1bc45bb015e55"}