How to stop QR codes from becoming a marketing gimmick
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e91874d98cb84ebe396956395d22ccb9","s":"12eaa82b7a43d316"}