How to stop too many SKUs from derailing your pricing optimization
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"2dee8ec4b70b54795706c67a3be50395","s":"e3a6fd0d56478905"}
Seeing the light on SKUs. Image credit: ActiveViam