How to stop too many SKUs from derailing your pricing optimization
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"886c4ca29a9b63b6ce9d90b2ef4f7594","s":"b8a7cbcac5d86db7"}
Seeing the light on SKUs. Image credit: ActiveViam