How to stop too many SKUs from derailing your pricing optimization
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"f22b4dc282d3a600b69cf7467f9c33c4","s":"738845e292702279"}
Seeing the light on SKUs. Image credit: ActiveViam