How to stop too many SKUs from derailing your pricing optimization
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"fbc9eed414137a5a2234862580ce69bb","s":"1cca1115f3bb944b"}
Seeing the light on SKUs. Image credit: ActiveViam