Curtis Nishijima is managing director for Europe Middle East and Africa at Adara
How to use travel data in luxury retail
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Travel and hospitality | No 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","iv":"9775e5cd992d1e6e213012ce56d88972","s":"cf9f71b4bbeae7f2"}