Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock
How to win in China without NFTs, KOLs or games
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"a95ccf2948c0c7ef5df38355766eacb0","s":"dfe354b152fec53c"}