Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"b794998a144a2eb05dcfab3d0cdc8268","s":"9f4a18962616e21d"}