Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"01b6576b3c76856188c763caf2394d88","s":"1e2fb35577763b1a"}