Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"7bd9b34d40f2840cad4a121c315ef3ca","s":"eb079bf086eab94d"}