Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock 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","iv":"528012d0baa69de13e180d55f8940d22","s":"16bf8ca5e72caf81"}