Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock How to win in China without NFTs, KOLs or games
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock {"ct":"a4eLEc1oAK9CJUdkKp1NoTt8uzzY8O20GbYJ8tXNHa7Y\/APk00DH9VALmg4fwlYKYGQZu6ug\/fjuA+4NwLc10odPUt1U0OXD2Q6L5WMzI314QSgMN09jzZR+IeMmvdG7HfSCEcgzQNgt1opo4vdqSeZO8n6PmcHt1YFX9Tumc4bDl2SM79L8DK1pFIVvmFS5NRI1KjwhkZwmhXQn+GD4zK5kSosOqtOrwvhPMEtDU1DWBK2l6OpnPfCJ1r4Gu3jsd\/ICH760NC73VHOSu6m73E99fYCTyR6jgCKGLNGrbSaoTJpB9VqtNyoEmHIh3\/Fp6ZGLGa23nCsjix5\/D3bC+1Ai3pZS5tEUTt8SKfAyBke6aMDhELXQsK9KEstio2k7B8Pmp5VnnAR7R4cOfOP0+Sxe8FZ6n55CiN0P5Jg0IPqUoMHgn5hGicywQevIhLTj6GGk0gyUinOg8rzDdmohClb5MV5cA2U4u252nDWR2BMANlcc5\/McqAhVahrlAjXENyiNiYSE0xP+ARbAO0co0ZmArdQRhYLHXzITjYB402S2xQAIHSasLTsMpY12DAhGs0ZRaKZUkBgCX2cSS0lRHU8nR7sFDdbB6VEfLo0diCPIGclP\/CahcUMoOmIBq5VLOmWXYp8yxJHg10za6nUYbc3TorBMe6HZN0RkekOmSicBL0JnPFgwbIwwNBFzBn7uzI9vPRYUX1EjLOmoyu1hveDI9QZMeo4eY9osKqNsudwKL3JsgL8LI\/RkXS\/N\/+u7BN8B00IcPkkBedSPERME+lwwZcWp0mY6Dl7p8Y81d4HUqAOnx6snR\/vHCt96KyxdmNnIrMT0RtkShp3gU6ZFCcXogzSNwi4WJ52aik\/QIwtw6osZ710HN3ObzMtBTP77f7qrpW+PZX8WYkmbSoI4Ql3yuuTFsPV012UFavXxyO\/wBlo2zSbrdWlA3cjL1BxReC2xvamMhbFY1RGnOQO4JgxlAgaS4bMz\/m6Pn8m6ixIPwY8j6a3Zdmr9EH\/F8PBRixdT+dJBqIoUO0yQlqrhobm\/A659Tc7h84g\/aweLKIe3XKzTuX831pHc3DMgKUeE5sztbMkyyKJTpd0u3db1uToaMz8ijJJK8Cp0Vjwa2LDxxgv66oylufCE2j4DOLnSerVLq5uPtMnb9CLSxzZiLISk93aFp3tWhBh4JCili4tfGLEROICGQBxzhJYRO5Or0fTkbXCR0zK41mDbfBQsnQF6Xgfqtbcnsi1zbn1MHn2LJEVzxSq2TAA1X\/rNXe5jj0\/V3twAQq35YQpAFbpnlHNA\/cn1rMF4mT5DqiZFRc9KQGHAOSuHcKdGMVMcf9f84jsm6q3EtOGgej8F3YLfxoXccDPKgAHoj43e23VI52Lyd2dXbyyqzKV05p5do4MsJRCN67dY7iwRmb3qOviHDAEuJpkMzQvHbgKiWo31p+Pmx5W+lNNhGa\/eSnLkTJGIC7GhZ0AXb9dujVHB+dT57w7\/Y3n1U75A7zNtWZEVeI0VHz2n21eRulSK0Z1e\/Y8DgyUK7N\/2O8No5uqXEKoigXBPhgelUKPq+OqQf6Zj2XlAiTmUfVj6w6P+Rtqu7riBSu0yuRxFip7OWlU7RcrGC7odL9sHkeWOs74LYgmTUugirkLNraLRrGQIhfAXcBfl+EFOYYzOBK1MSvOBIfAJb0ldRKNpweZc4IfHeQBEWrumUEbiLpIFkOji5daSS8teHLrePVDPiVcRODII3mr5W0zFmq2HH5lDSCZGxuymDlTMUkGGCJp8auMtTKAidF0iJ5hyuHQlQMaWPX4aQapgbrx5jS6DBLIjxbET3S4zvQWv2y1uiI0OEwEaW1DIe6JOkF\/jMbXKCzogQRZ4RDCwlK6ddqf1hKlv\/a\/fjm3sYv9aIOydAQI5KJ3xLP7KKPbysFpKaOgd\/sqjAGOGQnmVvJuNAn14umdxxDMWCG54gCnxPZQhG7sMNcSfdXr0yr1wlTbLCCV70nueOZPrzPWl6Jrhk6yR9y4\/eecWJ\/2H0PH6mGkVCRFOY9D17SSyV4RKrt3Aw+jHnjhOveOf7f2EkCxYj8CdJkH+2tJlhqDnp1ALjsir0tTPWKAQ8GUfikDKM3Ale3KuZybrHZfgjaK6p2+66sb91gR+FB3GFvVBHCSkXk4ev6rAwOahS6bLYf\/MYoOlviZ9bxlmUXlZ\/vXBgKPW0w6EN9jP2coouVc35MLo5HUPELLYt7KNKdw391JduKuaTY+zIdv5M3RfawVEx1JuB6jc\/Kch2jNCg\/Z2Q27IEPD1JbobVy0R8hl4UHYgfraAIOM\/isDb\/zbC5b0HbFg4bCJgccI7sYot6ikUyL7B0x\/z\/+xFJyCMhhdEyoLifzGlll3JW7kb5RG6q9Og\/9H5jdpJ4sCQ6blcHo5qJQ1Efuc5wWmAFFH+mEmNtJXuI9TOsKs2WyqgkCE2tSv7FtZokTntzBH6IzsSeA2FD9B8r\/g2yUyEeSghK6IcBdFo5chbzRSe413wvMN7bA8NhA\/rLZRIGBy2M38kr7EZVyJbhBpqwxqBzaO1YO4KaewxrCOBrNJuZaqV1qvOfrh0RTxq74YmL9ZBvvgrGVA29\/IRlZTzZmzBEl2xoxx415+D1viNrZA9+O9XbEwR0huwFAXwnCG9K6aRaZQuG6UcmJUf+lxRoM+7+qUTAvfB7ndBVJnKAqKeKyhch75z3Dg11c+VNLyzdrt7f+IB\/TdjOAzSoYkGi9N8by3+bV5vk6kDt66+LxX4a352KjNUns37mXFNad6Buz2KdSe3xmHIPf2OZiq8BxIdxebN0yZ2M0DWAlj3TQZ7JzkMLVnR2I8bmPdmc3L8eC+lpA\/y4frgUTMkpNzrya9tnF2M+aPWakqsAilEzf6jjCNhnUsEPXa3RI7MFjbifaoRiHlqpXlpgytXouCBbavP0uXw09mfpq1qGURj23Z63bMKaYTtL006lvCc1N7gnLczZU7zhQZhFFYEKRCeBB6uSlGdzHVVgyeXBBkd992Sop\/0pOVF7W4gACdNH6Ev\/nDp\/L9fXgGSiPYPr6B6qYK8d6wPi2dlxHOF7aKt9nTl4U2CCxpWWDN5CAuPUP0V7PddYBnHsUyXNRgZtwMh9afbwUwpfMexP\/cHTt84eL2zJ+KhCjlAnr+4AixONMdGAlzcaazdo42OTG6Lr+KlSTuo3AInD8TUYHQXwBxTnlYi6lT5zOo\/AJRwFmSoxGcuisrejlYaQBztzscFzJ2sYqBHCexxEI69n+5vc0wbcq2SCN7Q2Zcdl+fFsoqNyMkYXTJgxKGe3cLS7RyukyuTD4aTkfmYJvSk2B9ZaCcChqlBZmVdYFDfbWumq9iQyylT+O17zJCUM\/UdawDa9vSPoPhkPju5NpOwz5cnITRJZbi+wn9Ssy02LwOmMfUnJyrqibet0YTZowzzC6AHD1rl5skfhUJumovuoF8OWyap4VdsAGcm2BXi4LacSkXB1QCKlSf\/RdtTFpGCUYI+zo\/t7cazTI\/1muc2Dfh2pZujMbROBOc75yW+QsQs8GRn0iDz8S9kMPh\/7rRKI9edmup0t3g3r8dhpdPz+KYgvLzHZcH6BBNrT3cvTHXmfy9Lj2UHzYj+DIWBCPFrzz2f6h+cpp4zqBRTuWVJgC2kjDA1ru21RslL22lMhAstNuuBOAtbihDxI7HV4ajuei\/tNIOZ3zrLFGad9soTKd4NFCx0pfme32Bj492yeUzlawleRtaNHEiri0UISOttoLxmUC34ahcCkzKdb+JdNj4i0UUeIpFBLHP1sOhjNGAl15YiMvlajvM6MjPoHI45axDkQx5PQl0phBmRzSQoH9EW3bRXILUPhlga\/TksAGa0MxQM9aRwiZINz9Ss9F6u47aNapDZdwPLhbZK9QWrABXT8KV6jVy+XllLjbtsRIFkyHsw2LZjMBkf6Vam1bjE9M25Be73cEkMmBe96lINvxz3JAYom9uvKxbsL9EPszJDKGhpRpSmn9No6ua2e1QfclGwSLtqS5g7RTFFWebSFsw++MgcxcP5uURbyGGOSQWOftRfo+CaO+SMcGiWRX2tkQeLa4NxID2B9ErpU168dTwTylN7JPpmJQ\/jsvSb5In5NFNVgu\/RYUSukQUHKUlTzxrI3\/YRg1x3R7+sgKn7Ap\/4pxUaYgebEwdl0o+FYA+Fa93fkReAQIANdi4W6JZlQhYeSFQQlIFOaq2eAbLNdeR2yC0hz6K7uV9cOILzg1Cvobq9rvXNLlEuIQ9uMyuBTr0yu5vU4HUvCVoYG6ZNa6fFEEZ9gKUs25C0ZZvRhIEaKXYCSqE9N5pUPsPk7AYt+l5mTTJV\/UszIstPgqdYBcRCTZ6AUmVzXIy3fW3wsWvrhpCoWJ3mW7rt1IQ\/JaHc+9xGwFmSOXUBGjcuF8R71S4mtBNBhz6fjHvuLFAxQL1Z1afI4ac4zpTDFTz92EXpRD4E+KCrH4USwpfkTt0U+RSHcRKgN03JPSckvbO2ehyCVWGkNv0JeVc2WAMsWMfB6sze\/cbDiC\/ArOd817veSqIzkNz6JVMCUOIOs8uk7+c5vi1RO0y4K58M1Elkih\/JnH9p0G5h+xtzuAKoXLLsxXFU29BBPKjd9oyXAKFrUWXsQjI4qKWF\/Oh1QOCv9qqvtYQvOJ9V00X7b9apw0qPJf+4RaeFHTy5EWx8YdF5qnY7PR90vHyu5A1aSVIJLcsx+UdTktUHzyh+OtMwEIkQD47Ct4iCdfNcJcQ2P2No43Ndnu+M6BhuQTYem6cU9CV0vRmzN0jnQDlDQmCUyZkHcSRi\/Xn2ol+AD87cBMN7Val2Ko3Cfb1astMaEOOQzKT8orsJkr3jWhN2BAfyr+kdxkN6+a68MuuCAEjCiaXN\/+HSJcvitXe4WyB5UrGbjTrNmHg1DcLtNX4480UmGhBJ01WSzPmjwntC5Llxw4N7\/K49yeyK2vymM2ExFQT3ldSMKl6wglzwMvQbbGTchDH56+qBLDB104HO6rjBgpxjpgGOyxzDOccOjZNnHhUZnF5BAumR8mTLoJfjTuWo7BKkVRqu1wSW8Ugn36hwERzNp4n5GXVm\/mH397VWHd2RgSVoKFnO42\/AvGnfUXenxJbyipBC3qVfVmGev3x1ByquZ6GPrDvqKC41lNRSqOAvwK8E5\/fexXP6PsJab6eevxoeQZyqIm6ZzvdnPUn4dTDpfRYLK6SK1C\/\/Z\/Wo8kNIvPw\/UdOpS9UuM6o4a6pXwobmuTq4cjpALNgfzm\/+a+5Pw6Xv2jdbmx8V\/f3bzMmjxuLHXw5GghGls0KAD400YT8VpMQ44XD0SGBo0EVTZ5wYrxb\/sD9Qa\/Ht1U6j1AdjAGa1+Gz\/XbjWoRVzNmMRbh2+VDPvTsEbhSXOAGh6\/YPi4tH3xQ6KBRLmVvKRcHLKyEvnKUpHf+Mv2wyxvZhv7D+jk5rIxWjKD3+WBa0tw\/CrQPMrkANXkd1E3Cir0YzgKQMknI78GkXPHie85gB2E8z4NDl9TJix\/+hQd1Gsa7IWDPmiuydpJlj7kwiRIUcuJbEQ0CalEjlkIiUWnq2RgwYharvAAMxPJplu3UmcWIoS5GVVkkEc2aqBcT7H3Q1zs3z\/Alo532Z+GxKC9azWbJIgwDUCch9OdDuwqt81vBPkaD5KwNZRosmbbohI6uDNIPuKVbINUMxkcK3KoM1cWHJUeoNiMtKVK+rGBgPIeboU\/TqePnUTxDi6RxsSxsd2a9r\/VViJ2OI6t+VzFoDDerozxM644fmYhZAqsxpOQlAW8b\/ZeYP049aryj97\/XfOX\/B2wtq365+CJHb6qeb2wpbADyG5jqefnYt+KH4MiuwxRsHbM8Ojqc5P9vbnnNu+vT94teiKjlpHTVbzo0ET4L6VNtlgr0OmCK7T0W2BpnRhjikMk7VZ9oqFP9BHx65ERqVCz7KzzJ8ZMeDDsyW7P2XJKjz8\/NyutWFu2LqBQmQR6vGYpul3og49p+Scoss4L5ptH959O0HaNc2y1qUuJfBZKGf722ukbQPW6\/yWRI1RhUXZlrRmHlT0f66s4i\/zXwpRVMHoyM8NL5GjbHpln9zfJk1oGP4mUf53aeEDSaO77XH4pVfavhty+Z3NQHMEQAoRJdRyEO0xpIvlDk0m3tmTLRKQOCqEvGJeI6gKuxAjMxflyfNbNLEXFhktl\/QRk1BwUisEwlaqubcuzcOizxdBtP1YF24ukUSJGcRwx7Va7jQWswOHVd4jxqGBu8LJ6HCAyrqumOrqSsCz4funXodbRb5CCwT3Bdn5vrsFaGggrXUJKNd0h+bDPTxdoL8TZQe1\/95OUNo8A5B21\/WEyLkISiIkUfnZd44CqR0qXoRFJ6STT3ZeWnHATM7Id1zCoeWsLSutc1cH175oLl682iQykh2SuU4apOaXT1eG\/v0K3LSAqyRx786xrFXWgdylCr03LPqD\/bRcxZH5ZvDSaUZTq4uCgITOg92st0RvfEkU\/x+ilCdZPioN1PFLGVP\/fudtDyyAFW+Gp3g5T1VEOe14v7uiLeQWTtC9zAKUiNb\/05AbYw2rJtua\/DlJGP\/kwLtBfaeeqQaXuQ4MA7MkOeFYzBIp481+nJ0BwNS0OxddstunFc3M1bXQBhQBFB4A3jojC6udKf7ZGYbnDjIQhoc6CIBIyZi4rqqQqNc4E4X7J35VVE9rIM1Fjakx5B07bE+GGo60vJLHEbE792DlH6banII7QpLFhKpqn9K4qG3E\/Cb7ze\/kMYQtnOE6C9OC9ji0VEp58hzmfx5AcYMLk4gnYbIdWwlmoRwrX7IJ6R1nMTVA1sqPZYaB3rj8jSBMp5DsKgZ3pWDu2+5yfBc6hyNCS1pujv2m6Oa9wlpbhhrXwTsVDiOlGq1x7z0uOdH3olGuAzJxVMKQ6FFuzoUQYsHni2PVvRTz5gcvoHjZl0\/oA5nby1BSL13kbxez2HjniedOP3YWj9tljuhW9ZxrEV7IjZCXyw72Z+5jvxryms6ceUX2JhAY4g2oSWxr48qtWN\/iPo\/g9212W06vXd4JlSq0oKLYf7iG4KSfCMccisxri3SDDEFQm+4yMRpo9ZYHqgyi7FTM03rPP24mSC9hXKRhnienr6O89zpM\/4EAQBirP3EKdKUWzQR3rB6Uj2fYGvtb7C21fdgnw2qbH+Byo\/hK9+70d6nHtcVkY7KQwcesX1Kl9CKNLVMBAx3eDqptVlNcJzSJoOqXOrCTLlxz2HGnysxvMHWo49mK\/nEgdgxYPMMhYIlbhyWAw44TdYHPCwAI3d4gcGqYO+qkWWekPPLplwD\/F0oY70gjOAfjAViguo1vamn8NeL6gvG8b1IL+i9Ym1imD4ugBrX472jhJGja71EKmcgqkWidY0JVa8L7ijW2scUMXaMx8BEA4WPCEqPJs8WN0n\/4bQ7ifc3GbkN3T3eCHgDJKJTrD3uvXie794iYac6mJgUn1rmYk3P4YWZ47mawtzFHaiIr0+ReV+T3wxgBfmFrC2sTPTzHsIvgUh8sUeTEETgaC1hyaRKfUK5PZy3enbo8ufQnlWrRZ3akdaooKJImnbhoETAQKlTaqmfoTFhtHn5x0Upsm6qQomKCrf3gw7dl28Nb\/6TBX9UJwiuxvVEjlPpYUZsp69cuHfP4pYXYhlkMKXbXsXGlX\/UCnK2TY7KhuUikvuzbjJpMFqHEY2AERUk0BMKBco4SK2wzZ+YouSGhOJQSy0NII5DkDeEz7X7F+QxUY8pjISRxgJe6TCTN8RftrHnZVrXJT+MvlW10wk1VLmdhnUnLxwrn98uN3YMeupJiGXSzZ\/qmcmcuxn2O2GOvv\/GfnLecQ0293AwhbmJyCFkDK\/O3+eJ0BfKXM\/x7YgJQPfFnB0nKodwDKpepeJtdVw7aEKa9eYp+CFwuJq4N6bF6Q9HfRlMhTFcTZca9nE3OcBcInFyiBQ8y9l\/Ej9pkTBvzSJtxr2NGrhteiBcyzWEJTfgENQArVYpRS1fyttLG9mMxGWM3zXxjErBePuXoiJMB7kgNJtcs2EryhRuW\/h0c+X+8xleW5Pyjx5X0LwgfSohomPiHXjf1yXLVidTaF9+WxDnErRmzvZLejw0mvNfe1qK+6OvIi3Jp\/nyC+EYeSSWG88IM6kaIWjfgA2DnSfhjXUF27C3LIN8aXKix5TnMFgiMAAzmMgYtTJnhORc0d6VjIpoTOXFXhqqGGni9dQuIedxn+8TETBsGprDtBZi3kW5+gPSnc3WrKcXJMYmfoGt6WU18KU+oL7JWByQ+Ad2B7n811qQYGAdOvZxe1DTJ5uPpL3oPIfC8RuTlxmjSBiwI1yq3vMKu7ZqbYKQOh2lugNYATag1ZwUQTERfj54TvSz1nMVmsJxUbgEt7Q4NH7GQLf0+wTjPvh8yoxzaIfalmLS7DibbXWvGbwDL18vKDysbXWoyAd4k603EdeHMYcG04SFZA3iQoyr+qMgfSACx8oAfnZ\/aynJgKo9RjJ8qJrMoosuV5kjfAYMKkL+9RjUYBNvt4zebOMw828Mr\/YkbaK7Ed\/01HgR39iPDLvP6V1jux4tYNjm8UiX+jARop77sxTFyMQ2cTNXI\/TbLX+HKTvueF0u4fCTgs+JOoEFH\/iHlPEy2Vb37inPy3imj9tCNOpqsup+NAB5UxjdRvEueJ47Su2eVac1dCodtd8D8Xwiu1z8uPqMAaVvB77KQxRh8zc2e7jSs6coIrGCyRz3w55zUxXl2YLpUMTY3F7D\/UKNI+SLaT49FPDunDsCPH6WDCJNge5UU5goDrMW8269HE89G5M9\/8luQXSMv3ev6+QxqxMzFKfENa4O+ODsAShyFkB38vVBh4sCGn5BAeCprYDicRhkGycwsyQNppzxy9WW9LVrVPp4\/rvRsT0y6+uY6hRyt\/YQ92Opv5kRgNuChspjYq7S7i\/jfr8ky\/W694EAckB8yTrCqFE6vjvBqKPZLSIKUINHEu93dkxowQv0BDU+74UKY4+G4yGp8KACEGPkR97Hw4o4=","iv":"0eb06181f838b1a840b0ef41f3088904","s":"8bf300187dc094c2"}